"[My relationships were] like I was in these movies where the script was only half-written. When I’d get to the end of this half-script, the other actors wanted me to ad lib. But I had never gotten the hang of that. That’s why these movies were always box-office failures. Six of them in the past twenty years. I always blew the lines." ~ from my horrible first novel "Learn How To Pretend." (unpublished)(obviously)

Monday, March 11, 2013

The Sleazy Story of Cereal’s Success

The Sleazy Story of Cereal’s Success:
“When you sit down bleary eyed with a box of cereal, you may think you’re just grabbing a quick, nutritious breakfast. But, you’re also contributing to the biggest success story of the modern food industry. Inside the cereal box is one of the most sophisticated confections of invention, processing and advertising that modern business has ever seen.”
Thus begins The Foods that Make Billions, a three-part series from BBC Two, which illuminated how the food industry transforms simple, inexpensive commodities into billion-dollar brands.
Their basic formula is to add “value” to extremely cheap base materials — like cereal grains. What value do they add? The answer is many layers of processing and additives, including high fructose corn syrup, laboratory created flavorings, vitamin fortification, packaging, marketing, and, of course, toys inside. Read the rest >>

The Sleazy Story of Cereal’s Success appeared first on Humans Are Not Broken. Humans Are Not Broken and Latest in Paleo are reader and listener supported. Consider using this link for your next Amazon purchase. Thank you!

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